PROJECT INQUIRY

Website Project Brief

Please fill out this form as best you can.

This is your opportunity to tell me what you want your website to achieve.

The more information you give me here, the better the solution and recommendations I can provide back.

I look forward to learning more about your project.

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Do you have a current website?*
- Yes, I already have a website
- No, I don't have a website.
Business Snapshot
What’s the name of your company?
What is your website address?
If you have purchased a domain for this site, what is the domain name?
What does your company do? What are the products and services you offer?
Who are the decision makers for this project?
What budget have you allocated? Be honest and I will tell you what I can and can't do.

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What Are We Doing?
Tell me your main reasons why you need a website for your business.
It's helpful to set SMART goals as it keeps us on the same page and moving in the same direction. SMART goals are Specific, Measurable, Achievable, Relevant and Time-bound.

With this in mind, what are the top 5 business needs of your website?

Example: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months
Goal #1
Goal #2
Goal #3
Goal #4
Goal #5
Is there anything about your current site that serves the business well and if so, why?

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Who Are We Doing This For?
Tell me about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
What are the top 5 reasons your ideal customer will visit your website?
Example: research product information, get contact details, ask questions about services, pricing

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Branding and Competitors
How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?
Do your competitors have websites? If so, list them here so I can make sure yours is better 🙂
Tell me about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
Are there any other websites that you love? Why?

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What Does Success Look Like?
What does a successful website strategy in 12 months from now look like to you? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
Anything else you want to tell me about your website?
Name
First Last
Email
Phone
Phone
This field is for validation purposes and should be left unchanged.

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